Teigen’s brand has evolved significantly over the years as she began to expand her sphere of punditry from her original “life as a celebrity, unfiltered” to include taboo issues such as fertility (both their children were conceived via IVF), charity causes she and her husband are patrons of, and of course, politics. Both she and Legend have been outspoken critics of Trump, both on Twitter and elsewhere, but as is true of everything in the patriarchy, it is Teigen who bears the brunt of the criticism as a result.
you shouldn't have to shave your bikini line for a gown but well, here i am
— christine teigen (@chrissyteigen) February 7, 2015
Teigen’s bluntness is a part of her brand and has been for a while. (Case in point: her all-too-honest feelings about shaving on Twitter made while she was still the “brand ambassador” for Venus.) She has used this persona masterfully, skewering politicians in the same way she skewers the profession that helped her rise to fame. (My personal favorite quote: “I am paid a good amount of money to not blink for 12 hours.”) This has helped distinguished Teigen from the pack of early 20-teens supermodels like Karlie Kloss, and the reality star models like Kendall Jenner and the Hadid sisters. Teigen doesn’t need to be best friends with Taylor Swift or star in a Kardashian-branded TV series to be known.
She simply has to be loudly herself.